The Digital Marketing and Sales Tool Belt for Long-Term Success

Optimization of marketing and sales processes with HubSpot

When we met for the first time in Berlin in summer 2019 for a joint strategy workshop, we developed a joint battle plan:

• Increase lead numbers
• Automations in marketing, sales and support
• Data-driven optimization of content and use for lead generation

Shortly afterwards, it was clear that the basis for a joint collaboration was right and the next steps were initiated. Since then, we have been working continuously on these and other tasks.

Weekly meetings with clear tasks

The easiest, but often most difficult thing in marketing and sales operations is to find a working basis in which long-term strategies are translated into small, actionable tasks.

In our experience, this works best by keeping up to date with a project management tool and weekly meetings. In project management, tasks are clearly assigned to responsible persons and given a deadline. In addition, tasks are moved into phases of Backlog, In Process, In Review and Done. The tools of choice for us are either Trello or Asana.

Improvement on numerous levels

In addition to the classic optimization of Google Ads campaigns and the associated creation of search campaigns and online banners for display campaigns, new marketing qualified leads are constantly being generated. These are continuously developed into new sales qualified leads via automated measures, so that the additional effort is amortized through the creation of checklists and whitepapers.

In addition, data-supported creation of new content is carried out. This ensures that new blog articles, for example, address a topic that has a high probability of being in the top 10 on Google and at the same time has a high search volume.

Ultimately, DINA wants to be perceived as a love brand - see podcast episode WAY2slow - and thus make a difference in the often sober B2B market. This is achieved through new customer onboarding with helpful touchpoints and services so that contact with new and existing customers is not lost. Ultimately, this results in an above-average customer satisfaction and recommendation rate.