Rheindigital Digital Agency

Agency Service for Agencies?

Rheindigital is an agency for digital communication and social media marketing based in Bonn. Our colleagues support leading national and international companies with the challenges of digital transformation.

SECTOR : Digital Agency
LOCATION: Bonn, NRW, Germany
MARKET: B2B and B2C

Rheindigital's strengths: social media, editorial work and PR, corporate publishing, micropages, web design and digital strategy consulting

Goals:

Implementation of Hubspot CRM
Digitalization of the sales process
Increase in contact requests
Increase in relevant organic traffic

Performance Marketing

Lead generation through targeted Google Ads search and display campaigns and their optimization

SEO and social

Constant content optimization supported by social media channels and Pinterest

HubSpot Marketing and Sales

More catalog buyers through marketing and sales automation

Exchange at eye level

You don't start from scratch with every project. For professionals in particular, their own website and marketing strategy often fall far down the list of priorities. The right ideas are there, but there are always more important customer projects and the capacity for consistent implementation of internal projects is too low to really get things moving.

Then it usually helps to bring colleagues from another agency to the table in order to create flow in the "own digital strategy" project in regular sparring sessions and to buy in capacities for a certain period of time.

Tools

The Challenge

Generate more qualified leads via the website

At the beginning of the project, the sales process was heavily characterized by manual processes. Interested customers could get in touch via the contact form on the website and were manually qualified and contacted by email. These recurring manual processes and intensive internal coordination were labor-intensive and took time away from creative strategic work.

In addition, the website was not optimally geared towards the digital acquisition of leads.

CRM system not available
No use of performance ads
Too little organic traffic via search engines

The Solution

A holistic digital strategy by customer segment

They quickly decided on Hubspot, the leading provider of CRM solutions. The implementation of Hubspot as a cloud-based contact database laid the foundation for transparent contact management, automated email measures and cross-platform digital marketing measures.

Focus on keyword-oriented strategy
Pillar Pages
WDF*IDF analyses
Website relaunch support and redirects
Lead generation via content formats
LinkedIn Ads
Google Search und Display Ads
Regular reports and meetings

"An agile SEA/SEO strategy is essential for agencies to generate continuous inbound leads. Working with experts therefore saves money and time in the long term and ensures the necessary quality."

Stefan Bales

Founder Rheindigital

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