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PLAN4 Software GmbH

Growing up: From Marketing Starter to Professional

SECTOR: Housing and construction industry
LOCATION: Freiburg im Breisgau, Germany
MARKET: B2B

Goals:

  • Better lead generation
  • Greater reach and visibility
  • Sales enablement
PLAN4 Bild_Website

Result

Scalable growth for start-ups

As a young start-up, PLAN4 Software GmbH was looking for an agency that could help shape its internal marketing and sales processes and support it on the path to sustainable growth. In this context, we developed a strategy that included performance marketing via Google Ads and LinkedIn Ads, SEO and content marketing using white papers, as well as the efficient use of HubSpot as a CRM for marketing and sales. This enabled the following milestones to be achieved, which resulted in a sustainable increase in the most important KPIs

  • More professional, more digital communication
  • Improved collaboration between marketing and sales
  • Increase in marketing and sales qualified leads
  • Increase in organic visibility
  • Sales enablement
Thorsten Harig (1)

"Right from the first phone call, our ideas were understood and translated into a joint digital sales/marketing campaign. We have never regretted this step and appreciate the cooperation at eye level within the entire PLAN4 team. The prerequisite for such a successful partnership is that you understand your customer and pursue the best possible strategy together in their interests. We look forward to continuing our successful projects together."

Thorsten Harig

Co-Founder and Managing Director PLAN4